Monday, June 27, 2011
When I opened my etsy shop in August, after more than a year of preparation (learning how and building my freshketubah website, learning about and creating this blog, reading everything I could find about opening a shop and how to promote it, creating the initial designs I would try to sell ...), I thought I was ready for whatever would happen next. But I also tried to be realistic about the experiment I was embarking upon.
When the first miracle happened the next day, and I had my first ketubah order, I had to pinch myself to be sure I wasn’t dreaming! When I finished pinching, the real panic set in, as I was completely unprepared to fill orders. I am embarrassed to say I still did not have my ketubah text options completed, shipping materials in hand or any branded forms/mailing labels or letterhead. No proofing forms or even a process in place to keep track of any of it.
In Hebrew there is a saying: “the shoemaker walks barefoot”. You would think after 20 years of creating branding and marketing material for my clients, I might have been a bit more prepared.
But you see, I had not in my wildest dreams thought I would have sales right away— or ever for that matter. And to this day, after reaching my 100th miracle sale, I am still pinching myself to be sure I am not dreaming.
It is a moment in time, when people with a dream can make miracles come true. It is a time when you can, with a bit of initiative, learn like I did, to set yourself up with an online shop, and with hard work, make a go of it. It is an amazing opportunity, which I hope I never take for granted.
So a humungous thank you to etsy for existing, and to the hundreds of people at the other end of my internet searches, who answered my questions, gave me encouragement, taught me techniques, filled the blanks in my knowledge base, and kept me moving forward. And to my 100 miracles — let me just say, you are awesome, every single one of you :)